305% traffic lift for a Los Angeles coaching practice
Authority content built for a high-consideration buyer plus location-specific pages moved a 22-session baseline to multiple #1 rankings across one-on-one and team coaching terms.
Business coaching firm · anonymous at the partner's request
Monthly organic sessions over the campaign
Nobody hires a business coach from a thin services page. It is a trust purchase, researched slowly, and the sites that win the category read like they have nothing to hide. This firm was starting from 22 organic sessions a month in one of the most competitive coaching markets in the country.
The first two months rewrote the foundation. From month three the campaign leaned into what the category actually rewards: long-form content with real substance, built for a buyer who reads before they call, plus location-specific pages for the LA-area searches worth winning.
By month seven the practice held multiple #1 rankings across one-on-one and team coaching terms, traffic was up 305%, and 42 tracked leads had come through, every one of them from a buyer doing exactly the kind of research the content was built to survive.
What the campaign ran
- Authority content depth for a high-consideration buyer
- Location-specific pages for LA coaching searches
- Technical audit and service rewrite in months one and two
- Long-form trust content from month three
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