1,202% traffic lift for a full-service dental practice
Specialty pages for TMJ, pediatric, denture, and emergency dentistry took a 52-session baseline to top-3 placements on the searches that book actual appointments.
Full-service dental practice · anonymous at the partner's request
A full-service practice with fifty-two organic sessions a month has a visibility problem, not a dentistry problem. The searches that book appointments in this category are specialty searches: TMJ treatment, pediatric dentistry, dentures, emergency care. The practice offered all of them and ranked for none, because none had a page of its own.
Month one was the technical foundation and a rewrite of the core service pages. Then each specialty got real coverage, built with the depth and credibility signals healthcare rankings demand. Citations and links followed from month five to hold the ground.
Traffic finished at a 1,202% lift, with ten priority terms in the top three. More to the point for the practice: 301 tracked leads over the campaign, with 60 in the best month, from searches by people who needed an appointment, not an article.
What the campaign ran
- Specialty pages for TMJ, pediatric, dentures, and emergency dental
- Technical foundation and service page rewrite in month one
- E-E-A-T content depth across treatment categories
- Citation work and link acquisition from month five
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