From 6-8 to 16-20 leads a day for a national commercial cleaning brand

Executive Clean arrived already running: a strong national brand doing six to eight leads a day, with a previous agency’s campaign underneath it that had gone as far as it could. The rankings that existed were worth keeping. The site and the coverage were not keeping up with the demand in the category.

The first rule of a takeover is to not break what is earning. The existing footprint was audited and held, and the plan was built around the gaps: thin service-line coverage, and a site that was neither fast enough nor structured well enough to compete nationally.

What shipped went beyond a standard campaign. An all-new high-speed website, designed, built, and hosted. A custom lead-routing layer so inbound inquiries land with the right sales rep instead of sitting in an inbox. And national keyword expansion across the commercial cleaning service lines that actually drive inquiries.

Daily lead volume roughly tripled, from six to eight a day to sixteen to twenty. Tens of thousands of keywords now rank across the category, and the partnership is past its first year and still compounding.

What the campaign ran

• Took over mid-campaign from a previous agency without losing ground
• Designed, built, and host an all-new high-speed website
• Custom lead routing so inquiries reach the right sales rep
• National keyword expansion across every service line
• Reporting tied to leads and CRM data, not vanity metrics

Delivered white-label by our team during the SEO Brothers era. The same playbooks now ship in the Tideworthy engine.