405% traffic lift for a pediatric therapy practice
Service-specific pages for ABA, speech, occupational, and behavioral therapy plus provider-authority content moved core terms from outside the top 70 to multiple #1 placements in six months.
Pediatric therapy and ABA practice · anonymous at the partner's request
Monthly organic sessions over the campaign
Parents searching for pediatric therapy are doing high-stakes research, and the practices that win those searches are the ones whose sites answer like specialists. This practice offered ABA, speech, occupational, and behavioral therapy, and ranked outside the top 70 for nearly all of it.
The first two months built the foundation: technical fixes, then a dedicated page for each therapy line, written to the questions parents actually bring, with the provider credentials and evaluation process made visible. The remaining months extended reach across the broader regional service area.
Six months in, core terms had climbed as much as 76 positions, with multiple #1 placements, and traffic was up 405%. Ninety-three tracked leads came with it, each one a family that found a specialist instead of a directory.
What the campaign ran
- Service pages for ABA, speech, occupational, and behavioral therapy
- Provider-authority content: credentials, evaluation process, approach
- Technical foundation and content depth in months one and two
- Geographic targeting across the regional service area
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