266% traffic lift across the suburbs where the work happens
A landing page for every priority suburb plus specialty content for tile and flat roofing moved a contractor from buried on city terms to top-10 across its real service area.
Phoenix metro roofing contractor · anonymous at the partner's request
Monthly organic sessions over the campaign
Everyone in Phoenix roofing fights over the same city-level terms. The winnable ground is one level down: the suburbs where the trucks actually roll, where search volume is smaller but intent is identical and competition is thinner.
That was the campaign. After a month-one technical pass, every priority suburb got its own landing page, and the contractor’s specialty work in concrete tile and flat roofing got content of its own instead of a mention on a general page. From month six, link acquisition and monthly crawl maintenance defended what the buildout won.
Over eleven months, traffic climbed 266% with the best term up 89 positions, and 589 tracked leads came through. Top-10 placements across a map of suburbs beat a distant ranking on the city term every time.
What the campaign ran
- A dedicated landing page for every priority suburb
- Specialty content for concrete tile and flat roofing
- Technical audit and metadata refresh in month one
- Link acquisition and monthly crawl maintenance from month six
Delivered white-label by our team during the SEO Brothers era. The same playbooks now ship in the Tideworthy engine.
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