379% traffic lift for an Arizona roofing brand
Splitting tile, shingle, and commercial roofing into discrete service pages plus local authority work climbed ten core terms 70 to 88 positions, with the best traffic months arriving at campaign close.
Arizona roofing contractor · anonymous at the partner's request
Monthly organic sessions over the campaign
Phoenix-metro roofing is a knife fight for the top three positions, and this contractor was sitting outside position 85 for its core terms. The underlying problem was structural: residential and commercial roofing, tile and shingle, all collapsed into a thin set of pages. Two different buyers, one URL, predictable results.
Months one through three were the audit and the buildout: a dedicated page for each material type and account class, written for what each buyer actually needs to see. Local authority and citation work carried the campaign from month four.
Ten priority terms climbed between 70 and 88 positions, with top-5 placements on both the residential and commercial side. Traffic finished up 379%, and the two best months of the entire campaign were the last two, which is what a foundation looks like when it catches.
What the campaign ran
- Distinct pages for tile, shingle, and commercial roofing
- Commercial content built separately from residential
- Technical audit and service page buildout in months one to three
- Local authority and citation work from month four
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