5x monthly leads for a window treatment installer
Community-level location pages and a clean blinds, shutters, and shades taxonomy moved a near-zero footprint into top-10 placements across multiple SoCal cities, with monthly leads growing 5x.
Window treatment installer · anonymous at the partner's request
Monthly organic sessions over the campaign
A homeowner searching “window blinds” plus their town is two phone calls away from a four-figure install. This installer had the showroom reputation and none of the search presence: 57 sessions a month, nothing in the top 100 for community-level terms.
The structural problem was familiar: blinds, shutters, and shades, three distinct buyer intents, collapsed onto one page. Month one handled the technical pass; the following months built a location page for each priority community and broke the product catalog into its real categories. Citation cleanup and link work then defended the new ground.
Six months in: top-10 placements across multiple Southern California cities, including #2 and #5 spots on community terms, traffic up 140%, and monthly tracked leads up 5x, from 4 to 20. High-intent local categories pay for structure.
What the campaign ran
- Dedicated location pages for each priority community
- Product pages broken out by blinds, shutters, and shades
- Technical audit and metadata refresh in month one
- Citation cleanup and link work to defend new positions
Delivered white-label by our team during the SEO Brothers era. The same playbooks now ship in the Tideworthy engine.
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